Simon Sinek talk on how to engage fits perfectly with Social media. His Golden triangle Philosophy is made for Facebook.

The idea is to turn the normal approach to marketing upside down. This he says is an approach used by all successful people. The concept is to talk about WHY you do what you do before you speak about the what and the how. See this video and more about using Facebook in travel at http://hubpages.com/hub/the-facebook-business-model